Downtown Raleigh Alliance

Social Marketing Seminar Series:  Creating Your Online Media Business Strategy

Brought to you by Calvert Creative and the Downtown Raleigh Alliance

Social media is the method by which collaborative communication happens online. You've heard the buzzwords: LinkedIn, blogging, social networking, web 2.0, Flickr, YouTube, and so on. Social media's continually evolving tools - whether video, audio, image, or text-based- are all directed toward online (and offline) sharing, talking, networking, giving and receiving feedback, and community. There is already an online conversation about your brand and industry; adding your voice and leveraging these online media tools can give smart businesses a competitive edge.

How to Know if this Seminar Series is Right for You
You may have attended the free introductory seminar, "Leveraging Social Media for Business," or you may have already been testing the waters of online marketing, collaboration, and engagement. This series is designed for businesses and companies ready to begin creating a goal-driven strategy for leveraging the power of social media for business.

1-2-3: Pay Once, Take Two People, Go Three Times!
Have you ever gone to a great conference or seminar, but when you came back, it was just too hard to try and implement change? In order to prevent that from happening to you, registration includes TWO people for ONE price. So bring your co-worker, web person, marketing buddy, or assistant and double your odds of success.

Seminar Content
Below is the basic outline. However, the format is flexible, and will range into new or different territory depending on the needs and desires of the participants.

1. October 1: Measuring and Monitoring the Online Conversation (2 hrs)
Discovering Your Online Identity
What to Measure and How to Measure It
The Twenty Most Useful Free Online Tools

2. October 8: Increasing Online Traffic (2 hrs)
Optimization of Web Properties
Expanding Your Online Visibility
Becoming a Respected Thought Leader
Preventing and Addressing Reputation Attacks

3. October 15: Jet-Fueled Networking (2 hrs)
Finding Your Target Markets Online
Getting Your Product/Service/Message to the People Who Want It Most
Helping Your Fans Promote You
How to Thank Your Online Community
All three seminars are followed by an optional strategy and networking lunch (price not included) in which Calvert Creative brings in service providers you want to meet!

Cost:
The cost covers all three seminars for a team of two employees (from same business or industry).

Downtown Raleigh Alliance Members - $800 / Non-Members - $1,000

Checks are payable to Calvert Creative, mailed in advance to 1225 Crescent Green Drive, Suite 115, Cary NC, 27518.

Register:
The size of these classes is strictly limited in order to allow for maximum one-to-one interaction. Please register by email to lisa@calvertcreative.com by September 29; position confirmed by receipt of payment.

The Downtown Raleigh Alliance is co-sponsoring this seminar series. If you are a member of the Downtown Raleigh Alliance, be sure to ask for the seminar discount. If you aren't yet a member of the DRA, now is the time to join!

For more information on the seminar series, call (919) 832-1231.

What to bring:
Bring your laptop or a notepad and pen. We'll bring the gourmet coffee. See you there!